How To Release an Album

I've recently completed my second album, Doublespeak, and I'm getting ready to release it.  When I released my first album, Things You Never Thought I'd Say, I was entirely new to the music business, and I had absolutely no idea what to do.  You would think that, by now, I would be better prepared to do it all over again with the new disc, but the truth is that I don't feel very well prepared.  I've learned so much in between albums, and I feel like I'm applying that knowledge to my pursuit of a music career, but the specifics of releasing and promoting an album just don't feel really clear to me.  I know that it is not only preferable, but necessary to have a plan of attack.  So I am setting out to formulate one.  I am not currently supported by a label so, like many of you, I am doing it myself.  Here's my list so far in no order of priority or importance:

1. Prepare a new press kit that shares design cues with my new album.  Update the bio and the fact sheet to reflect my latest accomplishments.  Press a demo with the 4 songs from the album that will captivate the intended recipient (this may change according to the target).  Incorporate photos from my latest photo shoot.

2.  Have the new album pressed and ready to go, with UPC.  Decide on distribution method - CDBaby is an obvious one for me.  Last.fm, Indie Pool here in Canada, etc.

3. Create a press release, both electronic and paper, to announce the new album to media outlets and interested parties.

4.  Plan a CD release party.

5.  Notify the local media of the impending release and party.  Send advance copies of the album.  Secure a spot on local Breakfast Television.

6.  Approach local 'zines for possibility of feature and promotional giveaway.

7. Speak to radio promoter about flogging a single or four to radio.

8.  Plan a tour in support (not as easy as it sounds).

9.  Find angel investor to fund music video and tour.  Or devise a brilliant viral video and get famous on YouTube.

10.  Attend the TAXI Road Rally and sell myself to the industry folks in attendance.

11.  Try to secure some new film/TV placements for songs from the new album.

12.  ?

Have any of you released your own album?  What things have you found useful or wasteful?  If you have any advice on making a splash or creating a buzz, I'd love to hear it.